Since its founding in 1992, GESSI has been able to achieve the highest standards of design, manufacture and aesthetic quality in the creation and production of what until then were considered merely functional pieces of furniture. The identification of ever-new solutions that is in the DNA of the Piedmontese company, today a flagship of Made in Italy in the world, has given impetus to the entire sector and pushes it to surpass itself once again by introducing innovative and surprising lines. This leading role in the evolutions of design-furniture and as a stimulus to a customer who is increasingly attentive to the well-being of his or her surroundings has led GESSI to define its approach to design and manufacturing with a neologism of philosophical-holistic matrix: “haute culture.” For GESSI, “haute culture” is the expression of the utmost of experimentation in terms of material, form and technique, which is realized in the enhancement of the creativity of those who design and those who forge its lines every day, infusing them with passion and manual skills of excellence. It also celebrates those who decide to be part of this creative process in the role of client, contributing to the final result thanks to an exchange of ideas, sensations and desires that have been the heritage of haute couture, until today.
GESSI’s “haute culture” enters the most intimate space of living with the new collections previewed at Milan Design Week, April 17- 23, 2023. This year, the company is a protagonist with a double presence at the Salone del Mobile and the fuorisalone at CASA GESSI MILANO, its Milanese showroom just a stone’s throw from Via Montenapoleone and the Fashion Quad. The presence at the Salone del Mobile for GESSI is an absolute novelty for a brand in the bathroom furniture sector. It stems from the desire to communicate its being Maison, imagining a narrative through which radically change living, giving it added value. Specifically, to prepare the field for the narrative of haute culture, the set-up at the fair involves transferring the atmosphere typical of a waiting room of a haute couture atelier, surrounded by the beauty and attention given to very special customers. And, in order to decontaminate from the external elements, the reception of visitors, one of the core values of the company and to whom more than half of the space is dedicated, has been perfected even more. The environment is characterized by great elegance, a sophisticated explosion of color, and great research in the combination of fine fabrics and materials that contrast opacity with the high reflection of metal curtains. It will be like entering a large boutique and discovering the story of who GESSI is, where it comes from, and what the vision of the future of the Private Wellness Company is.
THE CONNECTION BETWEEN GESSI AND NATURE, AN INSPIRATION OF BEAUTY
Always attentive to the suggestions offered by nature, GESSI presents two new collections that in their shapes and materials celebrate the natural world and exalt the quality of design at the highest level, both in aesthetic research and in metalworking, the company’s core business, the result of the work of the company’s craftswomen and artisans of excellence. Collections that best express the made in Italy that GESSI represents: high level of materials, attention to detail, refined style, innovation, imagination in solutions, and the ability to last.
JACQUELINE COLLECTION
The new JACQUELINE collection, a perfect synthesis of the Private Wellness Company’s unique and personalized approach, enhances the approach to tailoring and encapsulates the essence of style and lifestyle, in a timeless concept that exalts GESSI’s know-how applied to the furniture/design sector to the highest levels. Like the products that have become iconic and are an expression of a brand or a personality they are inspired by, so JACQUELINE becomes the element that gives that well- being that only high-fashion creations can offer, because they are built around the person who wears them. JACQUELINE is a jewel-collection, as unique and exclusive as an haute couture accessory. It is surprising, precious, with personality, but at the same time comfortable and natural, making it possible to create unique and fascinating environments, thanks to the choice of using a material present in nature but never before applied in bathroom furniture: bamboo.
The hollow bamboo roots are selected one by one, by diameter and pitch between the knots, in order to adapt them with the utmost naturalness to the creation of mixers and furnishing complements that make the bathroom and wellness space an oasis of well-being and harmony. Each element of the JACQUELINE collection is handcrafted and expresses all GESSI’s know-how, achieved over thirty years of experience, with workmanship so innovative and specialized that it is a true patent invention of GESSI, unique in the industry in always pushing the envelope. In this way the company also contributes to safeguarding a part of that universally recognized Italian cultural heritage. Looking at the future while respecting tradition. This is what Haute Culture Gessi is all about: recovering, renewing, and experimenting with all the skills and craftsmanship typical of the Italian way of life, in order to protect this culture, which is otherwise in danger of fading out, and to take it to the next level.
PERLE COLLECTION
The new PERLE collection, encapsulates the meanings and characteristics of jewelry, which par excellence represents elegance and refinement. Just as the pearl is the most perfect and rare shape in nature, the sphere that punctuates each element of the collection is an emblem of purity and the fruit of profound research. The same research that has led Gessi, through more than two years of studies, to explore the best Made in Italy materials to enhance them in its creations, with the aim of increasingly personalizing and customizing the most important element of the most intimate space of living. And, to exalt these fine materials, it could only be the perfect shape of the pearl: the sphere has conditioned the birth of this new collection that, inspired by the worn jewel pearls, charming and soft, wants to transfer the same tactile and aesthetic pleasure in everyday life, to an ergonomic and functional use. The Haute Culture GESSI approach has led the company’s in-house designers to confront architecture, art, fashion, and craftsmanship in this exercise of utmost of experimentation, translating Italian know-how into a new cultural approach that transmits into the future the high skills that are otherwise in danger of being lost: from the timeless craftsmanship of Murano glass to the manual working of marble, from synthetic materials taken from bijoux and fashion accessories to semi-precious stones, and to the metals proper to the manufacturing industry. The spheres, always different, are enhanced by a real pedestal, also perfectly shaped, inspired by different currents of Italian design: a sculptural form that interacts with the pearl in a game of sections and spherical and hemispherical elements combined with each other in a harmony and balance almost indescribable if not seen and touched in person. Because GESSI in its experimentation always puts the person at the center.
Even at CASA GESSI MILANO, in order not to limit imagination, the layout transfers the concept of tailoring, allowing people to enjoy every feature of the product. The renovated rooms, in one of Milan’s most exclusive spaces open to a hidden garden, become emblematic of a real atelier to give architects and designers a different, unprecedented experience of unleashing imagination and creativity to experiment and create new interiors with products that put the person at the center.
Throughout the duration of Milano Design Week, at CASA GESSI one can get involved in the sound design of various DJ sets: every evening from 7 PM to 9 PM, DJ Janax Pacha will be the protagonist in the Lounge transporting guests to the beaches of Tulum through the blend of ethnic and electronic rhythms. From 9 PM to 11 PM, in the indoor privè, Norabee, a DJ highly appreciated in the Milanese scene, will take turns in the console with Milano Marittima resident DJ Niky Setti and musician and producer Francesco Bellinzoni, in a dynamic and groovy musical journey, with a musical selection between house and dance, contaminated by funk sounds and 70s disco music.
